With new barrels to curl and wave in both directions,

brushes to control and shape, and the multi-functional

Coanda smoothing dryer to dry, smooth and hide flyaways.¹

Best of Beauty 2021

Allure – The Beauty Expert

Styling guides

Watch our quick, step-by-step guides to achieving your ideal style.

Mermaid waves

Soft, unstructured waves for longer lengths. Using the Coanda smoothing dryer and 30mm long barrel.

Sleek side part

A sleek, everyday look with minimal flyaways. Using the Soft smoothing brush and Coanda smoothing dryer.

Curly blow out

A glamorous finish featuring big, bold curls. Using the 40mm long barrel and Firm smoothing brush.

Our styling attachments have been re-engineered with Enhanced Coanda airflow for increased control

Faset and easier Coanda to curl Create clockwise and aticlockwise curls with one barrel. Enhanced Coanda airflow attracts and self-wraps hair in both directions for voluminous curls or waves.

Increased control – Coanda to shape – Enhanced Coanda airflow attracts hair to the surface of our re-engineered brushed to shape your hair with increased control, for straight styles

Hide flyaways – Coanda to smooth – Dry, smooth and hide flyaways with one multi-functional attachment. Two jets of air work simultaneously on dry and straight hair to smooth and perfect your end style, with up to 58% less frizz and flyaways.

Faster drying – Focused airflow to dry – Powerful airflow quickly rough-dries hair in preparation for styling.